EvaLotta Fredén: Photographer + Founder, HiStyley

EvaLotta Fredén: Photographer + Founder, HiStyley

Photographer, Fashion Blogger and Mom Sees her LA Lifestyle through a European Lens

ELAINE SAYS: If it's been raining Street Style blogs then EvaLotta Fredén, founder of HISTYLEY, is at the center of the LA storm. Fashion Blogger, Photographer, Mom & Swedish transplant turned Eastside girl, EvaLotta certainly sees Los Angeles through a unique lens. Her global sensibility is front and center and her favorites are interesting & fun....some even under the radar. Not surprising, for a woman who spends her days exploring LA by foot [yes, unlikely in this town but the only way to see a city...New Yorkers, back me up, here]. Launched in 2007, HiStyley, was inspired by the early street style blogs she loved and fueled by her desire to bring that art her new home, Los Angeles. As is the case with so many of us creative moms, she was propelled to move forward after having her second child and could often be found style-hunting with camera in hand and both babies in tow! Gotta love that. Today, her oldest is in school but the little one still gets to pound the pavement with mom [I'm sure she's even art-directed more than a couple times] and as other working mom's can attest, her real work day begins once the minis are asleep. Don't mess with a mom on a mission...we get it done! This list of finds combines all of these influences to represent her artistic life, her mom life and all things uniquely EvaLotta....and yes, they're very "Styley". PS: Amazing photo snapped by the very talented 6-year-old, TullieVida...apparently, someone's inherited the gene!

  1. Another Day In Paradis: Paradis Ice Cream paradis ice creamVISIT WEBSITE | LOCATION: Paradis 1726 North Vermont Avenue, Los Angeles [Los Feliz]Paradis, the Danish ice cream shop works perfectly, as a bribe to my kids when they get bored of the strolling on Vermont. It’s the lightest fluffiest ice cream place this side of Scandinavia. They make it fresh every morning and the owner, Mia, promised me they would make me some licorice ice-cream one day!
  2. In Good Form: Huset on Abbot Kinney Huset InteriorVISIT WEBSITE | LOCATION: Huset 1316 1/2 Abbot Kinney Boulevard, Venice [Venice]Huset, a modern Scandinavian design store on Abbot Kinney, is the perfect gift shop. They carry cute kids stuff, and some great clothing designers as well.
  3. The Eyes Have It: Benjamin Eyewear benjamin eyewearVISIT WEBSITE | SHOP EYEWEAR: Benjamin Eyewear...what is not to love about the eyewear line, especially the "Marlo," named after my daughter..
  4. Cut It Out: Kitty Cut Hair Styling kitty cut VISIT WEBSITE | CONTACTI first met Gaelle Secretin when she was fresh out of Paris, she’s amazing with her scissors and color technique, and she now has her own space in the arts district in downtown.
  5. Cocktail Hour: Palihouse palihouseVISIT WEBSITE | LOCATION: Palihouse 8465 Holloway Drive West Hollywood [WeHo]Palihouse for their lounge area where you can sip on some great cocktails like “The writer block”. It’s a perfect date night place when you want to get away from home (and kids) but still want to be able to sit down and just chill..
  6. Vintage Finds: A Current Affair Pop-Up Vintage Marketplace it's a current affairVISIT WEBSITE | LOCATION: A Current Affair, Cooper Design Space 860 South Los Angeles Street, 11th Floor-Penthouse, Los Angeles [Downtown]Pop up vintage market A Current Affair is a unique shopping experience with over 30 vintage retailers. It only happens a couple of times a year so get ready for the one coming up March 17th and 18th. It’s a really great place to get your vintage fix.           [Editor Note: Next A Current Affair Pop-Up Marketplace is being hosted by lister, JEANNA SOHN]
  7. Looking Good: American Rag american rag dieVISIT WEBSITE | LOCATION: American Rag Cie 150 South LaBrea Avenue, Los AngelesAmerican Rag Cie has been a favorite since I moved here 15 years ago.. I love to browse around their eclectic collection of new and vintage clothing.
  8. Sushi with the Minis:  Sushi Time chopsticksLOCATION: Sushi Time 8103 Beverly Boulevard, Los Angeles [Mid City]For our family sushi dinners with our kids we go to Sushi Time. It’s this little family owned sushi joint with some great fresh sushi and a bunch of special sushi dishes. The servers are super friendly even when it gets busy, and it does. Get there early..
  9. Overseas Style Finds: Weltenbuerger weltenbueger art spaceVISIT WEBSITE | LOCATION: Welenbuerger 1764 North Vermont Avenue, Los Angeles [Los Feliz]Weltenbuerger  on Vermont Ave is probably my favorite store in LA. I love Bryans collection of vintage pieces mixed with contemporary designers from places like Stockholm, Copenhagen, LA and Berlin..
  10. Spaced Out: Space 1520, Hollywood space 1520VISIT WEBSITE | LOCATION: 1520 North Cahuenga Boulevard, Los Angeles [Hollywood]Space 1520 always have something going on, pop up stores, local music and their Space 15 Twenty Flea Markets are fun to visit and snap photos of HiStyleys.  Or maybe just get your nails done by Kleur they do amazing one of a kind nail art.

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